Fundraising is as easy as asking for money and it is as difficult as asking for money.

Points to consider:

• Your target audience is already donating funds to other causes.
• Companies may have a donation policy and a budget time frame
• Donation requests need to be carefully worded to convey urgent action without becoming belligerent.
• Donation requests need to be for the right amount.
• When fundraising your target must match your capacity to generate funds.

PCWE has experienced campaigners who have generated significant funds for their clients.